tiktok music licensing for brands

Tik-Tok describes this library as “a pool of over 7,000 pre-cleared, royalty-free tracks sourced from emerging artists and top-tier music houses.” Brands using TikTok … Click to … TikTok now has fresh worldwide licensing deals in place with all three major record companies. Having guided dozens of brands onto TikTok since summer 2019, we’ve developed an extensive track record and a lot of … TikTok has been rolling out changes to the way brands can access commercial music. This is in efforts to protects artists who do not want to be associated with certain brands. Brands are now limited to stock tracks and user-uploaded sounds, rather than utilising the latest hit music tracks released for commercial consumption – you can read much more about the nature of these changes here. Feb 8, 2021 21:58 EST with 0 comments TikTok is expanding its catalog of licensed music … This week, TikTok is changing its rules on music usage for verified business accounts. (The only exception is for brands using music in the app, which requires a separate process through TikTok's "Commercial Music Library.") Universal Music Group (UMG) and TikTok have expanded their agreement over compensation for artists and songwriters in a move that opens up the major’s full catalogue to the platform. TikTok may be one of the fastest growing apps on the market. And since your video is from a promotional account, the music that’s on your video will not be available to grab or remix by other TikTok users, which makes licensing much more straightforward. We live and breathe TikTok so your brand can thrive. Our TikTok campaigns have been featured in: REQUEST A TIKTOK CONSULTATION . TikTok and Universal Music Group today announced a “global alliance” that promises compensation for recording artists and songwriters when their songs are used on the short-form video platform. This simply means that you need a license specific to Tiktok, like you would for any other media you post or broadcast your spot on. TikTok and Universal Music have announced a global agreement“that delivers equitable compensation for recording artists and songwriters."
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